If you’re a blogger, a writer, a creative who produces digital content you’ve come across articles that suggest that you strategically push out content as much as possible. But how is spitting out content as much as possible strategic? What happened to the good ol’ saying “quality over quantity”?
There’s no doubt that every artist who started sharing their work in the digital world has felt at some point exasperated at the thought of having to constantly spew content to stay or seem “relevant”. Tried and tested, got the t-shirt and a jar of sweat to prove it all.
I found that not only is quantity impossible if you’re a one-man-band, but it is creatively unrealistic. Sure thing, have a strategy, but be sure to allow space for you to truly be the creative you’re meant to be, that what you do is overwhelmingly satisfying.
I’m not suggesting you go MIA for a few weeks or months on social media because you don’t want to over share, but what about authentically sharing your news and work with your followers like you do IRL (in real life)?
I have a strong belief in only releasing work what you would like to see and enjoy. If the job is half done it shows in your work. If it lacks passion, humans can easily pick it up and scroll pass your post. Authenticity is a rare thing on the ‘net and that’s probably why it works so well and should be the main focus.